BUSINESS EDUCATION
Education in full bloom.
Smells like achievements.
Individual Program 1:1
One month, three 90-minute sessions
Online
300€
*Payment is made in the equivalent RSD amount at the middle exchange rate of the National Bank of Serbia valid on the day of payment.
BRAND STRATEGY CREATION
The education is designed for marketing professionals looking to enhance their knowledge, entrepreneurs aiming to build a strong brand for their business, managers striving for a better understanding of effective brand management, professionals from other fields seeking to enrich their knowledge, startups, and small businesses wanting to develop and position their brand in the market.
Content of the education program:
What is a brand?
- Definition of a brand and its evolution
- Role of a brand in business
Why is brand strategy important?
- Reasons why brands play a crucial role in attracting the target audience
- How brand strategy contributes to long-term business success
Brand Vision, Mission, and Values
- The importance of establishing a clear vision and mission for the brand
- How values shape brand culture and behavior
Defining the brand’s purpose
- Brand purpose – a deeper understanding of the brand’s existence
- How defining purpose enriches the brand strategy
Brand Archetypes
- Introduction of the brand archetypes concept and how to use them for creating an authentic brand
- Analysis of popular brands through the lens of archetypes
POPs and PODs – Understanding Competition
- Points of parity (POPs) and Points of difference (PODs) as key elements for researching competition
- How these points shape brand positioning
Brand Positioning
- The process of defining a unique position in the market
- How to attract the target audience through efficient positioning
Brand Identity
- Elements of brand identity
- How to consistently communicate with the target audience through brand identity
Through this education, participants will gain a deep understanding of all aspects of brand strategy and learn how to apply theoretical knowledge in practice. Emphasis is placed on concrete examples from real-world scenarios, and through prepared exercises, we assist in developing practical skills necessary for the successful creation and implementation of brand strategy.
