BUSINESS EDUCATION

Regardless of your current position — whether you are part of the corporate world, planning to launch your own business, or are involved in consulting — this education is here to help you enhance your knowledge and acquire skills for creating marketing strategies and plans.

The education is comprehensive, systematically structured, and purposeful; it enables participants to understand what marketing strategy entails and how it is applied. You will be equipped with tools for precise market analysis, effective competition approach, and creative shaping of strategies that yield measurable results. This opens doors for career advancement and success in this dynamic and competitive field.

The program covers:

Fundamentals of marketing research

• Market analysis and the analysis of target audience needs
• Competitive analysis
• Analysis of products/services and portfolios

Defining measurable marketing objectives

Target audience and segmentation

• Identifying the target audience
• Understanding the needs of the target audience

Brand creation

Marketing strategy

• Considering different marketing strategies
• Prioritizing and selecting the suitable strategy

Marketing plan i implementation

• Marketing mix 4P: product, price, placement, promotion
• Marketing plan development and interpretation

Budget planning and management

Strategy evaluation and improvement

• Regular monitoring of plan implementation and improvement

See more information on the

BRAND STRATEGY CREATION