Insights Pulse

Throughout my career, I have encountered various definitions and interpretations of marketing, whether it’s about its positive impact on business and life in general or negative connotations that equate marketing with “selling snake oil”.

First and foremost, it is essential to understand that marketing is not something that follows everything else but rather precedes it. It begins with questions but follows the path of constant reassessment: Is it good? Is it worth it? What is its purpose? Who is interested in it? What need does it satisfy? Is it appropriately priced? How to present it and raise awareness of its value?

Strategic thinking can produce adequate answers to these questions, opening the possibility to deliver a product/service to the consumer that provides emotional satisfaction in addition to rational benefits. If marketing is not understood in this way, then its comprehension is not complete. Therefore, even before investing, it is necessary to understand the complexity of creating a business and, in the very framework of the business model, place marketing at the starting position, understanding it as an investment for long-term growth and development of the company/brand.

Written by: Bojana Rudović
Intervju published by: Magazin Karakter
Excerpt taken from the Karakter magazine website