Business
Consulting
We align business goals
with market reality.
SERVICES
Strategy & Brand Consulting
Market & Business Insights
Understanding the market, competition and consumers
Market and trend analysis (size, growth, category trends)
Competitor analysis (benchmarking and identification of differentiators)
Consumer analysis and target audience profiling
SWOT analysis
Product and service portfolio analysis
Business model and category analysis
Drawing conclusions and strategic recommendations
Brand Audit & Evaluation
Assessment of current brand position and its performance
Brand Architecture Review
Brand Positioning Review
Tone of Voice & Messaging Audit
Brand Equity and consumer perception analysis
Recommendations for improving existing and introducing new brands
Guidelines and advisory support for the client’s brand team
Product & Portfolio Consulting
Strategic recommendations for new product development and portfolio optimization
Portfolio architecture and structure
Portfolio optimization and product/service prioritization
New product development
Concept testing and market feedback
Recommendations regarding pricing strategy and product positioning
Guidelines and advisory support for the client’s Product Development team
PROJECTS
Santai | Coconut Water | UAE
Naming, Domain Research, Logo Design, Visual Identity, Packaging Design, Prepress
Momentē | Espresso, instant and traditional coffee | UAE
Naming, Domain Research, Brand Architecture, Brand Strategy, Tagline, Visual Identity, Logo Design, Packaging Design, Brand Guidelines, Prepress
Lerroys | Sauces and canned food | UAE
Naming, Domain Research, Brand Architecture, Brand Strategy, Tagline, Visual Identity, Logo Design, Packaging Design, Brand Guidelines, Prepress
Fresh Kids | Wet and paper wipes | Serbia
Category Audit, Portfolio Consulting, Sub-brand Naming, Product Line Naming, Logo Redesign, Packaging Redesign, Packaging Design, Prepress