Bridging Strategic Insight and Business
Acumen with Creative Boldness
We create new brands and redefine the market position of brands in stages of growth and transformation.
We are partners to ambitious companies of all structures and sizes who understand that a strong brand is a business’s most valuable asset.
Razumemo odgovornost koju nosi biznis
Više od 20 godina radili smo na pozicijama strateške odgovornosti u uspešnim kompanijama i korporativnim sistemima. Razvijali smo brendove i proizvode, vodili kampanje, otvarali nova tržišta i neposredno donosili ključne poslovne odluke.
Takvo iskustvo nas je naučilo da biznis posmatramo iz perspektive klijenata, da razumemo njihove svakodnevne izazove, strateške prioritete i interne procese.
Razumemo važnost balansa između kreativnih ideja i realnih poslovnih ograničenja
Znamo kako se donose odluke usklađene sa tržištem i ciljevima
Kreiramo brendove koji postižu uspeh u stvarnom poslovnom okruženju
We Understand the Responsibility of Business
With over 20 years in strategic leadership roles within successful companies and corporate systems, we have developed brands and products, spearheaded campaigns, opened new markets and directly made key business decisions.
This experience has taught us to view business from our clients’ perspective, understanding their daily challenges, strategic priorities and internal processes.
One Brand. Absolute Focus.
We believe in total commitment. That is why we choose to work on only one brand at a time. Free from the pressure of parallel projects, we channel all our creative energy into crafting original solutions that make a true market impact.
Trusted by Enterprises, SMEs, Startups, Agencies & Brands
LEADERSHIP
Within systems such as Beohemija, Banini, Neoplanta (Nelt Group) and Bekament, she was directly responsible for complete market performance from strategic planning, portfolio architecture and pricing policy to distribution channels and integrated communications.
She has strategically led the development of dozens of brands and thousands of products across various industries in regional and European Union markets.
Bojana established marketing as a core business function, managing market strategies that resulted in business growth and increased profitability.
Since 2023, she has applied her expertise as a Strategic and Creative Consultant at Contrust. There, she transforms complex business challenges into clear, differentiated and market-sustainable brand strategies. By defining and steering the creative direction, she ensures their consistent execution from concept and narrative to visual identity and communication solutions.
Bojana holds a Master’s degree in Marketing Management and Public Relations from the Faculty of Organizational Sciences in Belgrade, where she has also served as a guest lecturer. She is the author of numerous professional articles and analyses focused on strategic marketing.
Her expertise encompasses the strategic creation of some of the most influential regional brands, as well as the transformation and repositioning of many others, leading them to market-leader status.
Brand Selection:
Through her work within leading retail systems, the chemical industry and creative and media agencies, she has developed an approach where design is treated as a strategic business tool, focused on achieving specific market and brand objectives. She gained her extensive experience at companies such as Delta Maxi/Delhaize, Beohemija and Direct Media.
Within the strategic and creative agency Contrust, Mirjana is responsible for Art Direction and the visual crafting of creative solutions from concept development and visual interpretation to final execution and production oversight. She leads the entire creative process, manages the design team, develops visual identities and ensures that the creative output is perfectly aligned with the brand’s strategic direction and the client’s business goals.
She holds a degree in Graphic Design from the Polytechnic Academy in Belgrade. Alongside her professional career, she remains dedicated to personal artistic expression and visual arts.
Throughout her career, she has worked on projects for numerous international and regional companies and brands, including:
SERVICES
Strategy & Creativity
1STRATEGY & BRAND CONSULTINGWe align business objectives with market realities. We establish the frameworks for informed decision-making, enabling both brand and business to reach their full potential.
We align business objectives with market realities. We establish the frameworks for informed decision-making, enabling both brand and business to reach their full potential.
Market & Business Insights
Brand Audit & Evaluation
Product & Portfolio Consulting
Business Education
2BRAND STRATEGYWe define the principles that enable brand recognition and strategic advantage in the market.
We define the principles that enable brand recognition and strategic advantage in the market.
New Brand Positioning
Brand Repositioning
3BRAND IDENTITYWe create a visual and verbal identity that transforms strategy into a recognizable and authentic brand character.
We create a visual and verbal identity that transforms strategy into a recognizable and authentic brand character.
Company/Brand/Product Naming
Brand Tagline & Slogan
Brand Voice & Tone
Key Messaging
Logo Design
Brand Book & Guidelines
4BRAND TOUCHPOINTSWe apply the identity to all brand touchpoints to achieve flawless visual consistency.
We apply the identity to all brand touchpoints to achieve flawless visual consistency.
Packaging Design
Corporate Materials
Branded Items
Marketing & POS Materials
Advertising Materials
Indoor & Outdoor Environments
Events & Brand Experience
Web Design