How important is authenticity in marketing?
Being authentic requires great strength and a strong will to continuously build one’s own path, grounded in a personal value system that prioritizes integrity and honesty, where, despite the times we live in, one remains consistent with their principles. You are authentic only when you follow your beliefs and present them through your actions and behavior.
The definition of marketing?
Throughout my career, I have encountered various definitions and interpretations of marketing, whether it’s about its positive impact on business and life in general or negative connotations that equate marketing with “selling snake oil”.