Piramida

Client Piramida 72, Serbia

Brand Piramida

Industry Manufacturing & Distribution

Category Personal Hygiene & Care, Household Hygiene Products, Laundry Care & Hygiene Products, Food Preparation, Storage & Serving Products

Our Role

Analysis & Strategy: Strategic Business Review, Business Consulting, Brand Audit, Product Portfolio Audit & Consulting, Brand Strategy, New Brand Architecture
Identity & Design: Tagline, Logo Redesign, Visual Identity
Implementation: Brand Guidelines, Company Profile, Website Strategy & Creative Direction, Prepress

www.piramida72.com

Project Context

Piramida 72 is a company whose real-world business growth drastically outpaced its visual and strategic identity. A deep disconnect emerged between their success in the field and the outdated way the brand communicated. This discrepancy was not merely an aesthetic issue but a functional problem that limited their professional performance on an international level. The goal was to transform the image of a “local manufacturing plant” into a system that reflects a modern vision and professional authority.

Solution

We conducted a complete brand repositioning, establishing a clear direction that relies exclusively on global leaders as a benchmark. By redefining the strategic approach, the company evolved into a corporate brand that bridges tradition and integrity with contemporary standards.

By refining the company name and removing the number “72,” we eliminated ambiguous associations and achieved the simplicity necessary for modern market communication.

The new identity stems from a redefined mission and core values: stability, integrity and a focus on people. The brand platform is built on an archetypal balance dominated by the Caregiver principle (empathy and care), reinforced by Ruler authority (leadership and control). As a direct result of this strategy, the tagline “Inspired by people. Driven by integrity.” was created to serve as the company’s essential business compass.

We brought this strategy to life through the consistent application of a new verbal and graphic language across all levels of communication, ensuring a coherent presence at every touchpoint with the target audience.

Results

The total revitalization of the corporate character has resulted in a modern market presence that positions the company as a regional leader. Piramida now communicates from a position of confidence, attracting new strategic partners and solidifying trust in the international market.

NEW LOGO